New strategies for capturing primary customer data
For companies, customer data is a valuable asset. However, it is becoming increasingly difficult to generate this asset. There is a growing resistance from consumers when it comes to sharing their personal information. On the one hand there is growing fear to lose control over their data. On the other hand, consumer awareness is increasingly […]
Deep branding – and why it is so important for brick and mortar stores
Think about your last shopping day, how many stores did impress you? How many delivered an experience, something special that over-exeeded your expectations? Probably only one, if at all. Shopping nowadays is more a burden than an pleasure. You stroll along piles of wares in endless standardized shelves curated only in terms of completeness. Unless […]
Is the future of physical stores selling products?
It may look weird question if a shop will sell products in the future. Of course shops sell! But physical shops are living a terrible moment, never seen before. The majors retailers in the USA closed more than 5 000 shops last year. So, it makes us question, what is the future of physical shops? […]
Generation – Z
Generation Z There are a few obvious things that distinguish Gen Z from all the other generations before. They have grown up with the internet. More than 96% of Gen Z owns a smartphone and more than half of this generation will be connected for 10 or more hours a day. Needless to say that […]
Experience sells
Chinese people love to be entertained. No city without playful lightshows, no space without soft accentuating melodies and no shopping street without dancing panda bears or other fantasy characters. The latest wave that’s overrunning shopping malls and hotels now brings along contemporary art and technology. Shopping malls like K11 in Shanghai with it’s museum at […]
V-commerce is popping up
Seventy to eighty percent of early tech adopters are interested in using virtual reality (VR) to enhance their shopping experience, according to a survey by global management firm L.E.K. Consulting. “V-commerce” — which L.E.K. described as a VR-enhanced blend of e-commerce and brick-and-mortar shopping — is the new trend for these consumers. They want to get the […]
Not every channel leads to your customer.
An interesting research done by yes lifecycle marketing brings light into the holiday shopping behavior of each consumer generation. According to the survey which is based on more than 1.000 consumer feedbacks the buying habits of each generations vary considerable due to the evolution of technology over the last decades. Each generation, the Baby Boomers (ages […]
Let’s be phygital
Everything goes around e-commerce nowadays, but is good to know that roughly 90% of American’s shopping still take place in physical stores. Analogue human experiences concerning our senses, remain important and I don’t believe robots will replace this in a near future. But yes, the alarm started ringing. It is not the first big wave of change […]
Science and design – could they advance each other?
MIT Media Lab directors Joi Ito favours an “antidisciplinary” approach towards scientific contributions to science through design. When it comes to creativity, science and design are often seen as opposites – one based on indisputable data, the other often a matter of trends and fashion. The idea that they could nurture one another seems rather far-fetched to most people. Joi Ito, the director of the […]
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New strategies for capturing primary customer data
For companies, customer data is a valuable asset. However, it is becoming increasingly difficult to generate this asset. There is a growing resistance from consumers when it comes to sharing their personal information. On the one hand there is growing fear to lose control over their data. On the other hand, consumer awareness is increasingly […]
Deep branding – and why it is so important for brick and mortar stores
Think about your last shopping day, how many stores did impress you? How many delivered an experience, something special that over-exeeded your expectations? Probably only one, if at all. Shopping nowadays is more a burden than an pleasure. You stroll along piles of wares in endless standardized shelves curated only in terms of completeness. Unless […]
Is the future of physical stores selling products?
It may look weird question if a shop will sell products in the future. Of course shops sell! But physical shops are living a terrible moment, never seen before. The majors retailers in the USA closed more than 5 000 shops last year. So, it makes us question, what is the future of physical shops? […]
Generation – Z
Generation Z There are a few obvious things that distinguish Gen Z from all the other generations before. They have grown up with the internet. More than 96% of Gen Z owns a smartphone and more than half of this generation will be connected for 10 or more hours a day. Needless to say that […]
Experience sells
Chinese people love to be entertained. No city without playful lightshows, no space without soft accentuating melodies and no shopping street without dancing panda bears or other fantasy characters. The latest wave that’s overrunning shopping malls and hotels now brings along contemporary art and technology. Shopping malls like K11 in Shanghai with it’s museum at […]
V-commerce is popping up
Seventy to eighty percent of early tech adopters are interested in using virtual reality (VR) to enhance their shopping experience, according to a survey by global management firm L.E.K. Consulting. “V-commerce” — which L.E.K. described as a VR-enhanced blend of e-commerce and brick-and-mortar shopping — is the new trend for these consumers. They want to get the […]
Not every channel leads to your customer.
An interesting research done by yes lifecycle marketing brings light into the holiday shopping behavior of each consumer generation. According to the survey which is based on more than 1.000 consumer feedbacks the buying habits of each generations vary considerable due to the evolution of technology over the last decades. Each generation, the Baby Boomers (ages […]
Let’s be phygital
Everything goes around e-commerce nowadays, but is good to know that roughly 90% of American’s shopping still take place in physical stores. Analogue human experiences concerning our senses, remain important and I don’t believe robots will replace this in a near future. But yes, the alarm started ringing. It is not the first big wave of change […]
Science and design – could they advance each other?
MIT Media Lab directors Joi Ito favours an “antidisciplinary” approach towards scientific contributions to science through design. When it comes to creativity, science and design are often seen as opposites – one based on indisputable data, the other often a matter of trends and fashion. The idea that they could nurture one another seems rather far-fetched to most people. Joi Ito, the director of the […]